European companies are facing a rapidly globalizing and a highly competitive world. There are specific competencies required to internationalize successfully. Next to financial and production requirements, knowledge (markets, business partners, legal ) and competencies (interpersonal relations and negotiations, cultural awareness, languages,… ) are needed for successful internationalization.
The Comp Int project wants to support companies with a game! The game that we are developing, benchmarks the readiness of the player and generates awareness and knowledge when entering foreign markets.